Interpretation the process by which people understand or make sense of something. Not everyone will have the same meaning or interpretation of an event. For example if someone was to watch Lyndon B. Johnson's controversial political add at from 1964. Some would say that it is a chilling reminder of nuclear war and some would say, that it is just propaganda to get Johnson elected. This leads us to say were do we get our meanings from?People make meaning through history and way of life is called culture. Culture is something we make in our heads and what is out in the world reality and culture is not easily distinguished.
How do we find the meaning in culture it is representational of the world. When you think of the representational meaning of the word "car" it is different for every person. They will think of a their own car or a car they would like to own.
We all live in a world with, codes that interpret meaning, through the various texts of the mass media and popular culture, this is where we get our shared meaning from. This is why it is important to understand the codes and meanings that are communicated.
Wednesday, October 7, 2009
Tuesday, September 15, 2009
Two Models of Communication
The Transmission Model
The transmission model of communication is the process of moving messages from a sender though a medium to a receiver. Much like transporting goods for example wheat the goods or message by train the medium to the receiver. This model may allow for feedback loops messages are transported from one person to another in a liner trajectory, like so
The transmission model of communication is the process of moving messages from a sender though a medium to a receiver. Much like transporting goods for example wheat the goods or message by train the medium to the receiver. This model may allow for feedback loops messages are transported from one person to another in a liner trajectory, like so
Source--> Message--> Reciver.
Based on Harold Lasswell's 1948 famously described the study of communication as a series of questions: Who / says What / to Whom/ through what channel / and with what effect? Using this model we can discuss lecturing: teacher--> information --> student.
The Culture Model
The culture model of communication draws a very close connection between the processes of social communication and the production of a common culture. Matthew Arnold put culture as "culture becomes synonymous with the whole way of life of a society of people." With each culture being unique and complex meanings of messages can be different in the Middle East or Africa or America. To be able to communicate effectively within a culture requires to be able to use language and the media of communication to be able to speak within the common or shared culture and understanding. Rather than a linear model like The Transmission Model which first isolates the message and then sends it form one place or person to another, the cultureal model emphasizes the fact that people already exist within a wold of shared meaning that they take for granted. For example rituals like a graduation or wedding are formal but emotinal public events, endlessly repedted with special meanings for the wder society that has established them.
The Culture Model
The culture model of communication draws a very close connection between the processes of social communication and the production of a common culture. Matthew Arnold put culture as "culture becomes synonymous with the whole way of life of a society of people." With each culture being unique and complex meanings of messages can be different in the Middle East or Africa or America. To be able to communicate effectively within a culture requires to be able to use language and the media of communication to be able to speak within the common or shared culture and understanding. Rather than a linear model like The Transmission Model which first isolates the message and then sends it form one place or person to another, the cultureal model emphasizes the fact that people already exist within a wold of shared meaning that they take for granted. For example rituals like a graduation or wedding are formal but emotinal public events, endlessly repedted with special meanings for the wder society that has established them.
Wednesday, September 9, 2009
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